How profitable are your customers … really?
No company can afford a flawed understanding of customer profitability, least of all in a recession when the margin for error is whisper-thin. Now may be a good time to invest in changes that can not only deliver a badly needed revenue boost but also position your company advantageously for an economic recovery.Read
The Service Revolution
For manufacturers, services have often been regarded as an onerous obligation and stocking spares a complex and thankless sort of business that gives cost accountants ulcers. Yet with unprecedented pressures on product margins and the threat of commoditization, services may the best opportunity for profit and differentiation.Read
With the continued ascent of social media and mobile technologies, brand sabotage incidents seem poised to increase. Building a great and resilient brand now requires playing aggressive defense, as well as offense. Building the capabilities to detect, respond to and recover from incidents of brand sabotage is emerging as a priority.Read
The price of pricing effectiveness: Is the view worth the climb?
Great companies do pricing very well, and reap the rewards. For those that don’t, however, establishing or broadening these capabilities can be a complex, risky and sometimes costly investment that requires specific skills and commitment on the part of leadership. Research suggests measures that can reduce that risk and position a company more advantageously with regard to pricing as a strategic tool.Read