Customer and Business Strategy

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How profitable are your customers … really?

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I Have Not Yet Begun to Shop … Or Have I?: Smarter phones, smarter shoppers and strategies for a new consumer perspective

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The profit margin squeeze: Structural strategies for consumer product companies

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CPG companies: Your next growth opportunity has a user name and password

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The personalized and the personal: Socially responsible innovation through big data

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The Rewired Customer: Ready. Set. Change. Repeat.

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Digital commerce in the supermarket aisle: Strategies for CPG brands

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Brand resilience: Protecting your brand from saboteurs in a high-speed world

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The price of pricing effectiveness: Is the view worth the climb?

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The battle for brands in a world of private labels

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From Mad Man to Superwoman: The inevitable rise of the chief marketing officer in the age of the empowered consumer

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A Crisis of the Similar: Innovation in the consumer products industry

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Did You Say Free?: What it takes to win in a world where “free” is the optimum point

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The three rules in consumer products: Redefining how to win

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Disegno di Pininfarina: An hour with Paolo Pininfarina

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Multirational multinationals: The shifting business ethos

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Backyards without fences: Carving out territory in the changing consumer products terrain: Deloitte Review Issue 16

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