Consumer Loyalty

Customer loyalty is a perennial top-of-mind business issue across sectors, with marketers focusing an incredible amount of time and effort in developing lasting relationships with consumers.

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A billion to one: Using analytics to make the crowd personal

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The Rewired Customer: Ready. Set. Change. Repeat.

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Social activation: Tech Trends 2014

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Digital engagement: Tech Trends 2014

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Frozen: Using behavioral design to overcome decision-making paralysis

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Breaking up is hard to do: How behavioral factors affect consumer decisions to stay in business relationships

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Loving the one you’re with: How behavioral factors influence responses to customer rewards and incentives

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Making the most of your marketing DNA

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A billion to one: The crowd gets personal: Deloitte Review Issue 16

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Mobile financial services: Raising the bar on customer engagement

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Today's relationship dance: What can digital dating teach us about long-term customer loyalty?

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