Customer Retention

The connected consumer of today has more choice than ever before, which makes customer retention all the more challenging. In such a scenario, learning about the consumer and his or her specific wants can come in handy, which is where data analytics can help. But technology apart, the human touch is just as important, which is where behavioral economics can come in handy.

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Industry 4.0 engages customers: The digital manufacturing enterprise powers the customer life cycle

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Frozen: Using behavioral design to overcome decision-making paralysis

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Breaking up is hard to do: How behavioral factors affect consumer decisions to stay in business relationships

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“Default” payment methods: The digital marketplace reset you did not see coming!

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