Marketing

As new marketing channels have emerged, companies often struggle to convey an integrated message to their consumers. Delivering a consistent message strengthens brand recognition and can help increase customer loyalty.

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Automation ready to replace the Mad Men style of marketing: Implications of combining marketing and analytics

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Loving the one you’re with: How behavioral factors influence responses to customer rewards and incentives

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From Mad Man to Superwoman: The inevitable rise of the chief marketing officer in the age of the empowered consumer

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I Have Not Yet Begun to Shop … Or Have I?: Smarter phones, smarter shoppers and strategies for a new consumer perspective

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Patient engagement strategies in a digital environment: Life sciences companies respond to changing patient expectations: Deloitte Review Issue 18

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Diversity as an engine of innovation: Retail and consumer goods companies find competitive advantage in diversity

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