Industry incumbents perpetually face the risk of displacement by new entrants using new technologies and new approaches.

These disruptive approaches follow patterns. They can threaten market leadership but also spark new growth opportunities for companies that anticipate the patterns that may affect their markets.

Are there ways to recognize the potential for disruption in advance?

Explore the Patterns of Disruption

Including case studies from companies such as:

  • AirBnb
  • Uber
  • Dell